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Las PyMEs son la columna vertebral de las econom�as nacionales. Aportan producci�n y empleo, garantizan una demanda sostenida, motorizan el progreso y dan a la sociedad un saludable equilibrio.
Las empresas peque�as tienen como principal virtud justamente su tama�o. Ello les permite abordar aquellas actividades que no pueden ser realizadas por las firmas mayores; tambi�n les da agilidad, flexibilidad y reflejos que son fundamentales para sobrepasar las contingencias de un mercado complejo y de veloces transformaciones.
Pero conducir PyMEs no es una tarea f�cil y la severidad de la gesti�n no da tiempo para incorporar competencias o mejorar las habilidades directivas imprescindibles para alcanzar el nivel necesario de eficacia y eficiencia.
Por eso, el autor, que ha dedicado parte de su vida a combinar la consultor�a con la formaci�n en talleres, oficinas y aulas, presenta en este texto su experiencia combinada con el realismo pr�ctico y la profundidad te�rica.
El libro es f�cilmente comprensible para empresarios y directivos y, a la vez, es un aporte al reconocimiento de un fen�meno tan poco investigado como son las empresas PyMEs.
Carlos Cleri tiene una variada experiencia. Actualmente es el jefe de Gabinete de Asesores de la ministra de Econom�a y Producci�n de la Argentina, presidente de la Fundaci�n Garantizar el Desarrollo, miembro del Consejo Acad�mico de la Fundaci�n Utop�as y coordinador del Programa para Directivos Propietarios de Evade Business School – Argentina. Fue miembro del Servicio Exterior, director de Promoci�n de Exportaciones y subsecretario de Comercio Exterior del Ministerio de Econom�a de la Naci�n, trabaj� en el Banco de la Ciudad de Buenos Aires, en Garantizar SGR, ha sido presidente de la Sociedad Latinoamericana de Estrategia y tiene una profusa actividad como PyME, consultor de empresas y acad�mico.
- Sales Rank: #1205713 in eBooks
- Published on: 2007-04-30
- Released on: 2007-04-30
- Format: Kindle eBook
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